Search Engine Optimisation

Why Do I Need It, and How Do I Get It?

What is SEO?

SEO is the process of improving a website so it ranks higher in Google and other search results, making it easier for people to find. It involves adjusting website settings, creating useful content, and promoting the site to show search engines that it’s a trustworthy source.

Helps websites appear higher in search results

Involves technical improvements, content creation, and promotions

Makes businesses more visible to potential customers

What are Keywords?

Keywords are the words people type into Google when searching for something, like “property developer near me.” They are essential because they help match your website with what people are looking for.

Keywords connect searches to your website

Help search engines understand your site

Attract qualified traffic

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Mobile-Friendly SEO

Search Engines rank websites based on their mobile versions first, so if your site isn’t mobile-friendly, it might not rank well. Many people search on their phones, so a mobile-friendly site improves both SEO and user experience.

Most users search on smartphones

Enhanced Engagement

Improved Local SEO

How long will it take?

Unlike paid advertising which can deliver immediate visibility, SEO is a gradual process that builds sustainable, organic traffic over time. SEO is an investment in their long-term online presence.

Results depend on website quality, competition, and consistent effort

Ongoing SEO is essential for sustained success

Significant increases in organic traffic and lead generation, often take 6 months or more